Artworking

Artwork Guide - How to supply trouble free artwork .

Applications Supported

We recommend you supply artwork created in the following applications. We can accept files
created in other applications, but cannot guarantee results.

Adobe Illustrator
Adobe Photoshop
Coreldraw

Alternatively, you can supply artwork in the following Generic file types
EPS - Encapsulated postscript file. Many applications offer the facility to save artwork in this
format. Ideally, convert all fonts to curves/outlines.
BMP, Jpeg, Tiff, - Photo editing programs, like Photoshop and Photopaint, allow you to save
your artwork in any of these file formats. If the artwork has been created in a photo package, our
preferred format is as a CMYK Jpeg, saved at maximum quality.
Image Resolution - When creating artwork in preparation for printing, you must
ensure that the resolution (DPI) is high enough to produce the desired results. Below is a guide to
the resolution required, based on viewing distances.

Normal Viewing Distance Artwork Resolution at Full Size

Under 500 mm 125 dpi
Under 1 metre 100 dpi
2 metres 75 dpi
3 metres 50 dpi
5 metres 25 dpi
8 metres 12.5 dpi

The DPI of an image, when at the full print size, never needs to be more than 150DPI. Anything
greater than this will not improve the print quality but just increase the file size. This will take
more time for you to create and manage, and for us to process and print. Additional costs maybe
incurred for artwork time.

Colours

The reproduction of critical colours cannot not be left to chance. It is
essential that you make us aware of any critical colours BEFORE we go to print, and not
afterwards!

Pantone colours, when used in artwork, can only ever be SIMULATED when printed using a
CMYK full colour printer. If you have used Pantone referenced colours in your artwork, and
would like us to check their accuracy before printing, then it is essential that you make this clear
when placing your order. Not all Pantone colours can be accurately matched using CMYK colours
or certain inks. If you are at all concerned about how a particular colour will reproduce, then
please request a machine proof before we go to press (see proofing services below).
Fonts - If possible, please turn all fonts in your artwork to 'curves' or 'outlines', eliminating the
need to provide fonts. If this can not be done, then please check with us to ensure we have the
fonts in our database. Ideally, please supply all fonts with your artwork.

Frequently Asked Questions

Q. Can we use images downloaded from websites?
A. No. Images you see on your screen when viewing websites are normally only 75DPI at their
screen size. This makes them too small to use in any form of printing without very poor results.

Q. Can we supply RGB files?
A. No. All of our printers use a CMYK ink set. If artwork is supplied in RGB, then print results are
unpredictable. Please convert all images and artwork to CMYK before you send it to us. You are
liable to additional artwork costs if we have to.

Q. When you print our artwork, will it look the same as it does on our screen?
A. No. Unless your monitor has been professionally calibrated, then colours are unlikely to be the
same once printed. You should always try to run a proof on a calibrated printer to check colour
and image balance.

Proofing

Proofing Services - If you supply artwork that does not come with a proof, then we
will insist on you providing one of the following options before we can carry on with production
of your work:

1. For you to supply a valid proof, as above.
2. For us to provide a printed colour proof or a machine proof which we will post to you.
3. For us to carry on with production of your work without a proof. If you agree to this option,
you are agreeing that Wet & Wild Graphics Ltd are not liable in the event of any omissions or errors in
respect of the artwork you supply.

An ideal way to eliminate errors is for us to produce a 'machine proof', especially when it is a
large job. We can either print a scaled down version or a section of the artwork at full size,
enabling you to check colours, image resolution and any finishing options (laminates etc.). Our
sales team will be able to give you a cost for this service.